Naturally, there are some workflows that are a challenge in the cloud, including color grading, color fidelity, and multi-channel audio support. Personas have differing demands in terms of storage, network bandwidth, disk I/O, CPU, and memory. The goal in identifying personas is to provide enough flexibility around common use cases to allow for easy application against a variety of additional use cases, such as long and short form productions, conformance edits, and manual quality control. Some of the most common personas are News/Sports, Creative, and Promo. From these inquiries, it’s clear that patterns of use can be described in the form of distinct use cases, or what we call user personas. This blog entry outlines key considerations when considering running your favorite post production applications from the AWS cloud.Ĭustomers frequently ask if they can run their editing software in AWS. Virtualization quickly became a requirement to enable creative professionals to be productive during work from home mandates.

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